PRODUCT LIFE CYCLE STRATEGY IN PHARMACEUTICAL MARKETING

Authors

  • Khakimova MS Tashkent Pharmaceutical Institute, senior teachers
  • Hasanova B. J. Tashkent Pharmaceutical Institute, senior teachers
  • Rakhimova D. O. associate professor

Keywords:

Marketing, pharmaceutical marketing, growth, maturity, decline, period of product viability, advertising

Abstract

This article highlights the unique stages of the product life cycle and its importance in marketing, in particular pharmaceutical marketing. Also, examples of foreign companies on the product lifecycle in marketing are given.

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Published

2022-03-15

Issue

Vol. 21 (2022): Gospodarka i Innowacje

Section

Articles