WAYS TO IMPROVE BANK MARKETING USING INNOVATIVE TECHNOLOGIES

Authors

  • Zokir Mamadiyarov DSc, Professor, International School of Finance and Technology Institute, Uzbekistan
  • Adxam Xamdamov Master of Banking and Finance Academy of the Republic of Uzbekistan

Keywords:

marketing, innovative technologies, mobile apps, social media, blockchain, geolocation, artificial intelligence, digital platforms

Abstract

Accounting of financial results in banks is very important to show their financial status and activity correctly. Financial accounting in banks involves measuring, recording and reporting financial transactions, assets, liabilities, equity, income and expenses. These reports provide stakeholders, including regulators, investors and management, with important insights into the financial health of the bank.

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Published

2024-09-23

Issue

Vol. 51 (2024): Gospodarka i Innowacje

Section

Articles