INDIAN SMALL INDUSTRIES (TERRACOTTA OF GORAKHPUR AND BANKURA) AND WOMEN ARTISAN IN DIGITAL AND COVID-19 ERA: A CASE STUDY ON THE TRADITIONAL HANDICRAFT IN UTTAR PRADESH

Uma Shankar  Yadav; Ravindra  Tripathi; Gyan Prakash  yadav; Mano Ashish  Tripathi

Authors

Uma Shankar Yadav Motilal Nehru National Institute of Technology Allahabad Prayagraj India
Ravindra Tripathi Motilal Nehru National Institute of Technology Allahabad Prayagraj India
Gyan Prakash yadav Uttar Pradesh Rajarshi Tandon open university Phaphamau Prayagraj India
Mano Ashish Tripathi Senior Research fellow, Motilal Nehru National Institute of Technology, Allahabad, India

Keywords:

Inclusive Growth, terracotta industry, Socio-economic, women Empowerment, unorganized worker sector, Development of digital technology

Abstract

The present paper aims to understand the current situation of the terracotta industry of Gorakhpur that have got GI geographical indication, and Ponchmura of West Bengal that has led the tradition and heritage of Indus valley civilization in 2700 BC but also revving and maintains our culture in this digital era and in this work India women have participated but we have to know that there is need of improving their socioeconomic women workers to recommend fewer measures for the inclusive growth(digital growth, financial growth, economic social political and sustainable growth) of the entire society by understanding their perspectives. This paper is going to help us understand and study about the terracotta industry and the performance of women in this sector along with the impact of covid and digital technology in this industry. This is also studying the development of women artisans through policymakers and planners and also helps us to give an idea about the importance of building women’s capacities to improve their socio-economic status, which can directly improve their skills, personality, and self-concept, leadership, and income.