Advertising Text in Modern Linguistics and Its Peculiarities

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Published: Jan 11, 2024
Keywords:
linguistic, motivation study, sociolinguistic, advertising counters, market economy, social values, social illusion, manipulation, marketing, expressiveness characteristics, attractive power.

Main Article Content

YULDASHEVA DILNOZA BEKMURODOVNA
Associate Professor of the Department of Uzbek Language and Literature at the Samarkand Institute of Economics and Service
ALIMAMATOVA MUSLIMA AKMALOVNA
"Economy (by industries and sectors)" student studying in the specialty At the Samarkand Institute of Economics and Service, Uzbekistan
AKRAMOVA MEXRANGIZ ALISHEROVNA
"Economy (by industries and sectors)" student studying in the specialty At the Samarkand Institute of Economics and Service, Uzbekistan

Abstract

The article focuses on the features of advertising text. Advertising text has attracted the attention of many linguists, and many studies have been carried out by representatives of various fields on its definition, characteristics, place in public life and factors influencing people's consciousness.

Article Details

Issue
Vol. 43 (2024): Gospodarka i Innowacje
Section
Articles