Advertising Text in Modern Linguistics and Its Peculiarities

Authors

  • YULDASHEVA DILNOZA BEKMURODOVNA Associate Professor of the Department of Uzbek Language and Literature at the Samarkand Institute of Economics and Service
  • ALIMAMATOVA MUSLIMA AKMALOVNA "Economy (by industries and sectors)" student studying in the specialty At the Samarkand Institute of Economics and Service, Uzbekistan
  • AKRAMOVA MEXRANGIZ ALISHEROVNA "Economy (by industries and sectors)" student studying in the specialty At the Samarkand Institute of Economics and Service, Uzbekistan

Keywords:

linguistic, motivation study, sociolinguistic, advertising counters, market economy, social values, social illusion, manipulation, marketing, expressiveness characteristics, attractive power.

Abstract

The article focuses on the features of advertising text. Advertising text has attracted the attention of many linguists, and many studies have been carried out by representatives of various fields on its definition, characteristics, place in public life and factors influencing people's consciousness.

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Published

2024-01-11

Issue

Vol. 43 (2024): Gospodarka i Innowacje

Section

Articles