A STUDY ON THE CUSTOMER SATISFACTION TOWARDS ONLINE SHOPPING IN DARJEELING DT WEST BENGAL

Abstract

This article explores the factors influencing customer’s online shopping decisions and how these factors affect customer’s satisfaction using Descriptive Research Design. This study also looks into the influences of online shopping perceived benefits namely convenience, pricing and wider selection towards online customer satisfaction. The results of this study will help the businesses or ventures which are looking to expand the online marketing and it is also beneficial for the academic enhancement. A well-structured questionnaire was designed and administered to collect samples across the district. Due to the need for the variety of respondents who have had previous experience with online shopping, judgement sampling technique was chosen. The study has been undertaken with reference to a sample size of 100 respondents. After collecting the data, the data was classified, tabulated and codified.